Gulfood 2026 is the world’s largest F&B trade exhibition and marked a historic milestone as it expanded across two venues simultaneously for the first time Dubai World Trade Centre and Dubai Exhibition Centre. The scale of this global showcase required advanced event staffing in Dubai, seamless IT infrastructure, and coordinated crowd management across both locations.
Xenial Events mobilized 500+ specialized collaborators for Gulfood 2026, delivering large-scale exhibition staffing across both venues over five days. Our team managed high-volume registration, badge scanning, data entry operations, queue management, Fast Track access, VIP support, and exhibitor assistance. Supervisors and relief staff ensured operational consistency between venues, maintaining efficient attendee processing throughout the
show.
In collaboration with Dubai World Trade Centre, Xenial Events also produced an original soundtrack for the exhibition the first custom audio identity in Gulfood’s history.
Additionally, our team supported the organizers with IT requirements.